LAUNCH

Launch is a team of financial services lawyers dedicated to helping clients manage risks related to compliance, business transactions, legal disputes, and competition. They sought brand development to craft a clear and straightforward value proposition that resonates compellingly across all key audiences.

Our goal with Launch was to infuse a distinctive, modern edge into a traditionally conservative industry. This is reflected in the choice of condensed sans-serif typography, striking imagery, and a minimalist approach to space and colour.

In creating the brand identity, it was crucial for Launch to stand out from the many finance organisations in the market. The identity is contemporary and sophisticated, with the letter "A" transformed into an abstract rocket or launchpad—forming a unique symbol that can be used independently across various materials.

Complementing this concept, stunning space photography is paired with a neutral colour palette and elegant copper metallic foil accents. The clean, minimal design of the simplified identity conveys a pure and trustworthy brand, promising clients a high-quality service experience.