KEYSTONE

Kesytone Realtors were looking to update their brand to better reflect the high-end niche areas of Sydney they represent. They wanted to change their existing logo and update all existing brand assets to forge a refreshed brand that was simple, memorable and iconic.

We felt the industry had yet to define a premium consumer brokerage brand that spoke to a modern high-end home buyer. Leveraging off the angled line within the logo, the forward facing stripe is introduced across branded collateral to create a memorable mark. It is dynamic, agile and creates a feel of positive forward growth, all notions that tie in nicely to the real estate market. White space, an emphasis on sparse photography and a crisp pared back font help to create a look that is modern, fresh and refined. Matte premium paper brochures and embossed leather compendiums further enhance the feel of luxury. Overall the new brand stands apart from its competitors as refined, understated and sophisticated. A confident breath of fresh air in a cluttered marketplace.