Deliverables that flow from the core of your brand.

In a world flooded with service benefits, product features and ceaseless industry jargon, it is understandable that audiences struggle to choose trusted brands. The issue isn't competition or media channels, but that brands focus solely on what they do (their core competence) and how they do things (their unique selling proposition)—not why they do it. 

The strongest brands have a creative, inspiring purpose that makes them meaningful to consumers and communities, and motivates employees. Defining this purpose means understanding the brand’s ‘WHY’. 

Your why is your purpose.

It’s the reason you get out of bed in the morning. It’s why anyone should care. 

Building your brand from your why is the catalyst for an emotional and cognitive connection with your target audience – building trust, loyalty and understanding. 

At marrow, our asset-building process works to identify your why and get to the core of your brand essence. 

By deeply interrogating your organisations Mission, Voice, Culture and Identity we can establish Brand Assets that are ‘ownable’, distinctive in the competitive landscape and inspire an emotional and cognitive response from your desired audience.

Our Approach.

  • Collaboratively determine goals, deadlines, deliverables & long-term vision.

    Questionnaires

    Budget

    Timelines

    Research

    Market insights

    Target audience

    Stakeholder engagement

  • Deep dive into the nitty gritty, the pulp, the essence of what makes your brand unique. This will become the foundation on which we will start building your brand.

    Brand positioning

    Brand architecture

    Brand experience

    Brand story

  • Develop a structure that conveys a trustworthy approach and format.

    Logo+ brand mark

    Visual systems

    Tone of voice

    Brand guidelines

    Brand touch points (marketing, website and everything in between).

  • Create the visual fabric, look and feel that conveys the core purpose.

    Marketing

    Advertising

    Digital

    Social

  • Feedback insights for continued adaptation and optimisation for success.

    Metrics

    Post-campaign evaluations

    Stakeholder surveys

    Post-project reflections

Our Services.

Brand

Logo & identity
Brand audit
Brand strategy
Visual guidelines
Competitor analysis
Rebranding
Visual language
Naming

Print

Brand collateral
Advertising
Brochures
Reports
Books
Packaging
Environmental
Copywriting

Digital

Web design
Interface
E-commerce
Mobile applications
Digital presentations
E-marketing
Social media
Motion graphics