BLOOM

Bloom Commercial Property Conference tackles some of the biggest issues driving property development, investment and growth in Australia and globally. ​

The conference’s identity draws on themes of reinvention, energy and fun and for the most part avoids any hint of corporate convention. This is achieved through a bright colour palette of simple geometric shapes stamped across all conference collateral coupled with the juxtaposition of photography from a bygone era. The fun and frivolity of the retro photography gives the brand a vibrant and dynamic look and the overall result is a playful summer holiday aesthetic with a practical edge.