MENTAL HEALTH COMMISSION OF NSW

The Mental Health Commission of NSW is a statutory agency under the NSW Government, dedicated to overseeing, evaluating, and enhancing mental health and wellbeing for people across NSW. Working within the NSW Government Independent brand framework, we crafted a vibrant, adaptable, and comprehensive brand identity for the Commission.

We developed a carefully selected colour palette drawn from the master‑brand theme to visually connect with ideas of pathways, stories, diversity, and collaboration. These elements combine to deliver a distinctive and cohesive visual style across all communications. The brand allows for both photographic and illustrative styles, using colour, imagery, and layout to position MHC as a forward-thinking leader in mental health.

Additionally, we created a series of data-driven infographics and animations designed to present complex information clearly to diverse audiences. Beyond producing a broad range of high-quality, accessible, and engaging digital and print assets, we also developed thorough Brand Guidelines. These guidelines have been essential in ensuring the Commission maintains consistent in-house collateral and templates accessible through a brand portal, while also supporting the creation of externally produced, brand-compliant materials and projects.