AMR

The Australian Mesothelioma Registry needed a unified set of brand guidelines to reinforce its identity and maintain consistency across all materials and communications. The distinctive cells graphic, inspired by microscopic slide imagery, was designed and incorporated throughout the branding to deliver a visually engaging and unique communication asset. A forward-facing arrow was also prominently used as a key graphic element, symbolising a positive and future-focused outlook. Given that Mesothelioma is an aggressive cancer without a known cure, it was essential to infuse the brand with a sense of optimism and hope in every element.